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Flash Memory Recovery

Flash Memory Recovery

Flash memory storage media has become the most popular form of portable storage in the world today notably because of the ease of use and flexibility of USB devices and helped along by both the reliability of USB flash memory  and of course the ever increasing amount of data that these devices can now hold, which is a plus point for many users.
Recently though the reliability of these devices has come under a lot of scrutiny as the failure rate of what is normally very reliable technology has escalated to previously unseen levels. Data recovery companies around the world are fielding increasing number s of enquiries and have geared their operations to cope. So what is the problem here?

As with any storage  technology over time costs drop and adoption increases and the humble USB memory stick is testament to this paradigm. From the time the technology went mainstream it has had a massive growth rate and recent years have seen a doubling of sales year on year . The expectation for the end of this year is expected top be circa three hundred million.

With the higher number of units in the market place it goes without saying that that the actual physical numbers of failures of portable storage devices will increase, double the units = double the failures. However along side the number of failing units of more concern is the increase in the ratio of failed units that is being seen.

When a previously very reliable product starts to have increased failure rate, just as in any industry the repairers (in this case the data recovery companies) start to ask why and often collaborate on their findings. Investigations have started to reveal that the actual memory chips in the drives have not failed at all and are working just as expected.

Consumer demand for cheaper goods and services invariably leads to driving manufacturing abroad and in this case to the far east where a lot of the premature failed devices seem to originate. The biggest culprits seem to be the generic unbranded memory sticks found cheap on auction sites. Notably though there is also a huge increase in the number of fake devices finding there way to the market.

These fake devices are intended to appeal to the greed emotion that is prevalent in all but a few consumers , but just because it is cheaper does not mean it is better. The manufacturing process may be cheaper in different world economies but the other factor that is immeasurable by the consumer is the quality of the components.Lower standard components are cheaper but just don’t last the distance in a lot of cases.

Often These portable devices will hold a lot of your valuable data that if lost and not backed up could be lost forever. You get what you pay for as the saying goes so is it really worth the increased risk of data loss to save what is in reality a tiny sum compared to the cost of a branded device?